Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands.

Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands.

Part 1: Surviving Global Environments

Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in. The following videos will help you to gain some insight on the companies. You will be referring to your required readings to answer the discussion questions listed below.

Coca-Cola       PepsiCo
Davos 2011 – Muhtar Kent, CEO, Coca-Cola (Links to an external site.)   SuccessStory: PepsiCo (Links to an external site.)
Address the following questions and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text. Explain the country’s society and their culture. What are the differences and similarities of their culture to the culture of the United States?

Determine what social, cultural, political or legal/regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix. Using examples, what theories in Chapter 4 support your conclusions?
Create a short SWOT analysis and list three key points in each area of your SWOT that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments).