Does Apple’s strategy seem to set it apart from rivals

Does Apple’s strategy seem to set it apart from rivals

Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2020) text. Read “Apple Inc: Exemplifying a Successful Strategy” in Illustration Capsule 1.1.

Develop your analysis by responding to the following questions:

Does Apple’s strategy seem to set it apart from rivals?

Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?

What is there about Apple’s strategy that can lead to sustainable competitive advantage?

Submission Details:

Your analysis should be 400-500 words.

Incorporate a minimum of at least one course (Thompson 2020 Text) and one non-course scholarly/peer-reviewed sources in your paper to support your analysis.

All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines.

BELOW REFERENCE BOOK :

Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2019). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22nd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6