Answer 20 EASY Tourism/Hospitality Multiple Choice Questions

Question 1

1.

An organization’s objectives should be _________.

Answer

short and few in number

clear and specific

clear and unreasonable

long and open-ended

4 points  

Question 2

1.

Which stage of the product life cycle is characterized by retailers gradually carrying the product and consumer demand increasing along with profits rising and competitors taking notice?

Answer

introduction

growth

maturity

decline

4 points  

Question 3

1.

What is the goal of relationship marketing?

Answer

to know the names of all the business’s customers

to segment a market by age

to create a customer for life

to introduce a new product to the market

4 points  

Question 4

1.

Market research, product promotion, and product distribution are all steps in _________.

Answer

the promotional mix

the marketing process

an environmental analysis

defining a mission

4 points  

Question 5

1.

Which of the four P’s of marketing is the process of getting the product to the consumer called?

Answer

promotion

marketing

destination marketing

distribution

4 points  

Question 6

1.

Product decisions include _________.

Answer

naming and deciding how to package a product

naming and determining the price of a product

determining price and selecting advertising media

deciding how to package and where to place a product

4 points  

Question 7

1.

The concept of conveying the value of products through placement, adequate information, and easy exchange is known as _________.

Answer

practicality

business’s purpose

utility

goal

4 points  

Question 8

1.

Complimentary shampoo, clean towels, and breakfast are examples of goods in the _________ industries.

Answer

hospitality and tourism

sport management

food and beverage

transportation

4 points  

Question 9

1.

The total assortment of products that a company makes or sells is called _________.

Answer

the marketing mix

the promotional mix

the pricing mix

the product mix

4 points  

Question 10

1.

Which of the following are the four basic elements of the marketing mix?

Answer

executive summary, situation analysis, marketing strategies, and evaluation and control

demographic, psychographics, behavioristics, and politics

coupons, ads, direct mail, and broadcasting

product, price, place, and promotion

Question 1

1.

Production sheet calculations include ________.

Answer

expected daily sales

costs of food

counting products on-hand

allowable deviations

annual kitchen budgets

4 points  

Question 2

1.

A(n) ________ restaurant is a popular way for a young entrepreneur to enter the restaurant business.

Answer

sandwich

family

haute cuisine

ethnic

quick-service

4 points  

Question 3

1.

Curbside appeal includes ________.

Answer

the available parking

a highway billboard

the window decorations

the appearance of the property from the parking lot to the restrooms

the location of the building

4 points  

Question 4

1.

Perhaps the fastest- growing segment of ethnic restaurants in the United States, popularity-wise, is ________.

Answer

Italian

Fusion

Mexican

Greek

Chinese

4 points  

Question 5

1.

________ is a trend in restaurants.

Answer

More sit down food restaurants

Steakhouses again gaining popularity

Segments splitting into courses

Difficulty finding good meat cuts

Printing menus in English and Spanish

4 points  

Question 6

1.

Describing, recommending, showing, and offering a variety of food and beverage choices to a guest is known as _____________.

Answer

marketing application

sales competition

serving

order taking

suggestive selling

4 points  

Question 7

1.

Product specification determines ________.

Answer

temperature and humidity

cut of meat, weight, fat content

the cost of the food item

the house manager’s control

how to order food

4 points  

Question 8

1.

People are attracted to theme restaurants because ________.

Answer

of the location

they like the decorations

of the nostalgia

of the total experience and social meeting place

of the limited menu and costumes of the staff

4 points  

Question 9

1.

Forecasting sales has two components: ________.

Answer

guest counts or covers and average check amount

advertised coupons and lower prices

weather conditions and food prices

courteous servers and quick food

season of the year and specialty food

4 points  

Question 10

1.

Each kitchen station must create ______________.

Answer

sales projections

cost analysis

job analysis

workers’ performance ratings

production control sheets