Amazon fire
Case Discussions: Amazon Fire (only 3 questions)
Company Analyst (Job A)—Identifies the strategic groups within the industry market. Who are the major competitors and what is the company’s position relative to those competitors? Also, review the market of current and potential customers for the industry. What is important for customers in this market? What appeals might be used to attract consumers within the market? Study the targeted customer base and strategies used to build customer relationships. What strategies are currently being used? What customer relationship strategies would you recommend?
4. Environmental Analyst -(Job D) (Focuses on trends in the six segments of the general environment including technological, demographic trends, economic trends, political trends, social cultural trends, & global trends—See Chapter 2).
5. Ethical/CSR Ombudsman (Job E)—How do the activities of the company compare with the corporate social responsibility model–to make a profit, be legal, be ethical, be philanthropic? Analyze each level. Discuss any gaps you have observed. (For example, what legal/ethical issues impacting the organization currently or in the future. You amy also share any current event information related to the case study.
strategic_management_concepts_and_cases_competitiveness_and_globalization_12th_by_michael_a._hitt
Answer preview to Amazon fire
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