Unit VI includes several marketing and advertising strategies that many companies have used to strengthen their brands
Unit VI includes several marketing and advertising strategies that many companies have used to strengthen their brands. This assignment provides you with an opportunity to make recommendations for strengthening an e-commerce’s brand. Write a two-page reflection paper by recommending at least six marketing and advertising strategies (concepts) and explaining how each strategy would strengthen the brand for an e-commerce site. Use Times New Roman, 12 point font, and double-spacing to format the reflection paper. There is no need to include a title page nor a references page
Course Textbook Laudon, K. C., & Traver, C. G. (2015). E-commerce: Business. technology. society. (11th ed.). Boston, MA: Pearson Education.
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