Advertising and Consumer Behavior
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Advertising and Consumer Behavior
Choose one of the options listed below. Include whether the message was one-sided or two-sided; whether the marketer used a central or peripheral route to persuasion; a socially undesirable position; or, if the message was delivered by narrowcasting, evaluate the potential issues:
a. Find two to three examples of each of the following two advertising appeals: fear and sex;
b. Watch one hour of prime time TV on a single channel; record the program and all its commercials. List all the commercials.
The paper should be three to four pages long
……………………..Answer preview………………………
Advertising is a form of communication that aims to inform, persuade and remind consumers about a product or service in the market. It goes a step further to inform the consumers of how and where to get a product or service. Advertisement usually contains factual and persuasive messages……………..
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