Advertising as an industry has undergone many changes in the last ten years
Advertising as an industry has undergone many changes in the last ten years. Read Chapter 1 of your textbook. Then, reflect on the types of changes the industry has faced in the past decade, specifically with regard to globalization and technology. Also, reflect on exhibit 1-1 and describe your understanding of the role of advertising in marketing and its difference with the Integrated Communication Plan (IMC). Your journal entry should be at least 300 words in length.
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