Find 4 broadcast ads on YouTube or another online source that you find to be very creative

Find 4 broadcast ads on YouTube or another online source that you find to be very creative

Find 4 broadcast ads on YouTube or another online source that you find to be very creative. In a 2-4 page essay, describe what you find to be creative about these ads. 100 Points.

Your essay should:

-Explain what you find creative, and why you think that approach works for the product/brand.

-How to the elements of the ad (casting, music, sound effects, writing, camera angles, lighting, etc.) contribute to the creativity?

-Who do you think that the target audience for each ad is? Would it be effective for other targets? Why or why not?

-Would you make any changes to the ad if you were the creative director?

-Provide a reference page at the end (doesn’t factor into page count) with links to the ads so that I can view them, too.

Be mindful of proper spelling, grammar, and writing style

…………………..Answer preview…………………….

The Google ‘Year in Search’ ad establishes a connection with its audiences to a point of forgetting that it’s an advertisement . The creativity in the ad is the use the daily situations that people hear or experience to appeal and get the attention of audiences. Inspiration is an effective tool to induce people to engage and share…………………………….