Has the smartphone destroyed a generation
First part: read an article \”Has the smartphone destroyed a generation_\”, then write comments on it (Do you agree with the descriptions? How will this impact marketers?) could be 1-2 pharagraph.
second part: Refer to the section in the textbook on American Core Values (in the chapter – “Influence of Culture on Consumer Behavior”). Attach 2 examples of print, digital or video advertisements which reflect some of these core values.
For each advertisement, discuss the following:
1. Identify the core value
2. Is this core value frequently used to encourage use of the product/service?
3. Are these core values shifting, and if so, in what direction?
4. Is the ad effective? Why or why not?
Requirements: depends
this is the article for the first part
this is the textbook of \”Influence of Culture on Consumer Behavior\” chapter. the American Core Values part will be found there
Answer preview to has the smartphone destroyed a generation
APA
770 words