Assignment: The External Marketing Environment in the Global Marketplace
There is the link to to the video which detail in the pdf file asks for watching and then it says to download the template the template is attached in the docx file see instructions below
link to the video the filehttp://extmedia.kaplan.edu/business/Media/AB219/UDT/Unit_3/index.html
Assignment: The External Marketing Environment in the Global Marketplace
- Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Learning Activity area.
link to the swot tutrl
In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.
In this Assignment, you be conducting an environmental analysis as a new marketing associate for a car sharing busines
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SWOT matrix is the method that I can easily use in the evaluation of the opportunities, strengths, threats and weaknesses which might be in experienced in the business or project venture. This SWOT analysis is usually performed for a person, industry, product or the place of the business. It simply outlines the business plan by specifying the business objective and identifying both the external and the internal conditions or factors that are unfavorable or favorable for the business (Amann, Maznevski & Steger, 2010). The strengths of the car sharing business can be defined as the characteristics of the project or the business…
APA
666 words
