Strategic alliances

Why have strategic alliances grown in popularity in recent years? What are the potential basic benefits partners are likely to gain from their strategic alliance?What factors should be considered in selecting a strategic alliance partner? 2-3 pages;with scholarly references.

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A strategic alliance is referred as the relationship in which two or more firms agree in sharing of resources in order to achieve mutual benefits For instance, a company that manufactures and distribute its products in the U.S and has a desire to sell to other countries. Another different company wants to expand selling its products with other products that are created by the first company and usually have distribution channels worldwide. Therefore, the two companies end up establishing an alliance so as to expand the distribution of the products of the first company. As a matter of fact, strategic alliance have…

APA

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