Differentiation-Low Cost tradeoff

Differentiation-Low Cost tradeoff

In Chapter 5, there is a great discussion about the Differentiation-Low Cost tradeoff. in terms of strategy.  In Capsim, each team will have six basic choices with regard to strategy.  I would like for you to use this discussion board to discuss the importance of the Product Lifecycle focus in conjunction with a low cost strategy.  The overall importance of the life cycle of a product is a critical component of overall strategy.  Participate in this board and you will get a heads-up as to what will be required in the simulation itself.

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 A product’s life cycle refers to the sequence that includes the sequence of stages a product undergoes in the market. These stages range from the introduction stage to the growth stage, the maturity stage then the decline stage. A low-cost strategy, on the other hand, refers to a company offering its products at a low-cost in order to act as a promotion strategy for the goods the company provides. During its introduction….

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