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Critique 3 assessments: norm-referenced, criterion-referenced, and performance-based, informal assessments (includes portfolios). Options for assignment: 1. Use the table template provided (doc sharing); 2. Develop a video of yourself discussing these criteria; or 3. Develop a narrated ppt covering the following: Description, purpose, and use of the test and subtests, (i.e. early identification, screening, interventions, eligibility, … Read more

A well-established life sciences organization, that conducted hundreds of pre- and post-clinical studies in its long history, decided to take advantage of the current information technologies in the mobile computing domain in order to improve effectiveness and efficiency of their medical drug trials. In particular, they wanted to seek better ways of conducting their ongoing … Read more

1. What are the differences and similarities between a slogan and a tagline? 2. What visual and verbal decisions need to be considered when designing coupons? Why is each important? 3. What are the copy components available to copywriters? Define and explain how each is used? 4. Target market A target market is a group … Read more

Analyze the factors that should be considered when selecting analytics tools and technologies for a business. Compare and contrast different software and platforms we’ve used in this course. What criteria would you use to evaluate the suitability of an analytics solution for a specific business scenario?

Wk 3 – Reliability and Validity Worksheet In your place of employment, you have been asked to evaluate the reliability and validity of a psychological test being conducted. This exercise will help you further explore the properties of psychometric assessments and apply psychometric principles to evaluate a psychological test. Read Chs. 4–8 of Foundations of Psychological … Read more