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  Marketing Concepts Discussion the concepts that are the focus of this discussion are: Designing and Managing Integrated Marketing Communications, Managing Mass Communications, and Managing Personal Communications. First, is advertising effective? How do you know? What are the metrics for determining its effectiveness? How should we budget for advertising and more importantly marketing communications as a whole? … Read more

Howes v. Fields For this discussion: ·  Visit Howes v. Fields page (link given in the resources) on Oyez. ·  Click Oral Argument – October 04, 2011 under Media. ·  Listen to the first 4 minutes of oral argument with Attorney Bursch and Justice Sonia Sotomayor to set the tone for the basis of this … Read more

Gladiator Schools? For this discussion, you will switch gears and try to see things from the perspective of an inmate. As a person with a prior conviction for armed robbery for which you already did 3 years, you are now facing 15 hard years for armed robbery and aggravated assault for shooting a convenience store … Read more

Cultural Stereotypes The Cultural Biases video assigned in this unit focuses on stereotypes, and it includes both good and bad aspects of stereotyping cultures. After watching this video and reviewing theSkin Deep: Nina Jablonski’s Theory of Race video from Unit 2, think about the examples of stereotypes depicted. You may also research the topic on … Read more

“prestige pricing”?  Would this not qualify as “prestige pricing”?  Would the price for this ever come down unless there is competition and a “price war” breaks out (even at around $250K)? Would the market all of a sudden surge because the prices is NOW $199K instead of $250K… or will there be only that “elite … Read more