Describe three academic disciplines that can play a role in advertising research
As discussed earlier, market segmentation strategies can include demographics, psychographics, and geographics. In a three- to four-page paper (excluding the title and reference pages) describe three academic disciplines that can play a role in advertising research (examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.) and explain the unique contribution each discipline makes to understanding consumers and the marketplace
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