Construct a Paper Analysis of the Three Parts of Persuasion
Persuasion: Who, What, To Whom
In your textbook, Feenstra (2013) states, “In evaluating persuason we need to take into account where the message comes from, what the message contains, and the intended audience.” (p. 167).
For your assignment this week, construct a paper that provides an in-depth analysis of the three parts of persuasion. Address the following points in your paper: 1. Who – Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not?
2. What – Discuss the Characteristics of the Message: What attributes are inherent in persuasive messages? How are we influenced by the emotion, framing, narratives, and rational appeals in the messaging we receive? What is the significance of the sleeper effect?
3. To Whom – Examine the Characteristics of the Audience: Why do different audiences perceive messages in different ways? What is the role of culture, gender, and self-esteem in this process? How does the elaboration likelihood model help to explain the relationship between the persuader, the message, and the audience?
4. Review the excerpt from p. 156 of your textbook, Social Psychology in Depth: Word of Mouth and Persuasion. How does the e-word of mouth phenomena illustrate the concepts above? Please be specific in your response.
Include an introduction, thesis statement, and conclusion. Your completed assignment must be three to four pages in length (excluding title and reference pages), and must follow APA guidelines as outlined in the Ashford Writing Center. Include a minimum of three APA references.
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Introduction
Persuasion basically deals with the action of persuading somebody or of being persuaded to perform or believe something. For this reason, this paper will typically emphasize on different behaviors associated with the persuader, message, and the audiences. Additionally, it will also deal with different characteristics associated with each group listed above.
- Who – Describe the Characteristics of the Persuader:
There are several characteristics that qualify one to be a persuader. The main reason for this is that not all people can qualify to be persuaders. This first characteristic of a persuader is that of credibility. The other…..
APA
1055 words