Define customer relationships and discuss how customer relationships are related to the success of airline corporations
Define customer relationships and discuss how customer relationships are related to the success of airline corporations:Read the case of JetBlue Airways and write a paper, this paper should be 2-3 pages (no more than 3 paper) , single-spaced with one-inch margins all around and 12 point times new roman font, and should include these required Case Questions
1. Summarize Jet Blue’s external environment, focusing on the industry environments i.e. the five forces.(Porter’s Five Forces:Substitutes,Suppliers,Buyers,Industry rivalry, Potential entrants)
2. Define customer relationships and discuss how customer relationships are related to the success of airline corporations.
3. How would you evaluate JetBlue’s strategy? Make suggestions as to how JetBlue can expect to sustain its competitive advantage.
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