Provide you with practical insight into course material and improve your analytical and report writing skills
The purpose of this assignment is to provide you with practical insight into course material and improve your analytical and report writing skills. The assignment is a case analysis. Guide questions and assessment weightings are listed below.
The assignment should be submitted in no more than 12 single-spaced pages of text and exhibits. Exhibits must consist of student
analyzed work, rather than mere reproductions of reading or lecture material. They must clearly support, and be referenced within, the
text to be considered valid components of the report. They may be inserted within the pages of the section, or appended to the
document.
In preparing the assignment, the only materials you should reference are the case, lecture and tutorial material, and readings to date.
Research on post case events will not be rewarded; in fact, it is discouraged as it will contaminate and tend to limit your analysis.
Case – Baltazar, R. & Chowdhury, S. (2016). Halifax Port Authority (HPA) and the Seaport Farmers’ Market (HSFM). Case
Research Journal, 36(3), 97-113.
Assume the role of professional consultant to Karen Oldfield, HPA’s CEO and President. She has asked for your analysis and
recommendations for dealing with the HSFM situation depicted in the case.
1. (10%) Identify the central issue(s) and decision(s) facing HPA.
2. (60%) Perform an analysis of the situation depicted in the case. In doing so, use the appropriate course concepts, tools, and
frameworks developed to date. Clearly indicate the topics you consider relevant with headings and, if necessary, define them briefly
before applying them to the case. Section segments should include, but not be limited to, assessments of the strategy, design, and
performance at HPA and HSFM, and analyses of marketing, operations, and financial management at HSFM. Make explicit the case
evidence and support information you relied on in making assessments and drawing conclusions.
3. (15%) Identify HPA’s main decision alternatives and briefly assess their pros and cons.
4. (15%) Make and justify your recommendation(s), including a brief implementation plan.
The assignment will be evaluated based on the extent to which the guide questions are addressed, the coverage of relevant course and
case material, the quality and soundness of responses to the questions, and the clarity of the report.
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