Thinking about the five steps in the creative process, identify how your chosen leader exemplified

Thinking about the five steps in the creative process, identify how your chosen leader exemplified some or all of these steps in the creative process as elements of personal, political, and positional power to effect change in organizational culture. Please see attached rubric for criteria, original work only as the database checks for plagiarism. After initial discussion post, I will also need a response to two additional student postings, I will provide that to the tutor once the initial post is given. Student response post criteria: In your response posts to classmates, discuss how your chosen leader’s skills in using the creative process differ from the skills of your peers’ chosen leaders.

Student:

Thank you. As per the original question, I will provide you two student posts as soon as they are available as the discussion requires two responses to other students as well.

Student response post criteria: In your response posts to classmates, discuss how your chosen leader’s skills in using the creative process differ from the skills of your peers’ chosen leaders.

1st Student Post:

Solomon Gould

Creativity

COLLAPSE

As outlined by DuBruin, there are five agreed upon steps in the creative process. These include opportunity or problem recognition, immersion, incubation, insight, and verification/application (DuBruin, 2016). Each step sets the stage for the following, ultimately lending to a potential innovative thought process, method, or device that may or may not be patented.Step 1, or opportunity/problem recognition, is merely the cognitive awareness of either a flaw or ‘weakness’ in the existing status quo or even the opportunity to innovate something non-existent that would be of value and benefit to the consumer. Howard Schultz, CEO of Starbucks, identified the consumer demand and loyalty to a high quality brew of coffee when he began his life-long journey with the Starbucks original owners as one of their account business suppliers.Step 2, or immersion, is when the individual concentrates on the problem and becomes immersed in it. Howard Schultz, so impressed and fascinated by the potential this company had, quit his job and began to work for the original Starbucks owners. He traveled abroad to Milan in search of knowledge and insight that would help him excel in his endeavors with the company. While in Milan, he identified two key insights. First, there was a coffee shop on almost every corner – all of which had long lines of loyal customers. Second, the coffee shops in Milan offered both your typical drip coffee but also specialty drinks, such as lattes, mochas, etc, as well as snacks, such as croissants, bagels, and other snack-friendly items.Step 3, or incubation, is when the person keeps the assembled information in mind for a while. In this step, he or she does not appear to be working on the problem actively, but the subconscious mind is still engaged. While in Milan, Scultz spent hours upon hours studying the craft of each specialty drink, method of brew, etc. He returned back to the States with a newfound databank of knowledge.

Step 4, or insight, occurs when the problem-conquering solution flashes into the person’s mind at an unexpected time, such as on the verge of sleep, during a shower, or while running. This step is also known as the ‘Aha’ moment. Howard Schultz identified that the U.S. was without such a chain. He proposed his concepts to the existing owners of Starbucks and received resistance instantaneously. It was at this moment that Schultz had his ‘Aha’ moment and knew it was his time to leave Starbucks.

Step 5, or verification and application, is when the individual sets out to prove that the creative solution has merit. Verification procedures include gathering supporting evidence, using logical persuasion, and experimenting with new ideas. Application requires tenacity because most novel ideas are first rejected as being impractical. Schultz left Starbucks and started up his own brand, which he called ‘Il Giornale’ after the Milan newspaper. Over the next two years, Shultz fine-tuned his new brand and had such success that he purchased the Starbucks chain from the original owners and the rest is history.

Each step of the way, Schultz capitalized on the creativity process using his personal, political and positional power. Today, Schultz and his executive leadership prioritize creativity as one of the top most emphasized goal tasks amongst the employees. New ideas and inights are invitedly brought forth by employees of all statures.

DuBruin, A. (2016). Leadership: Research Findings, Practice, and Skills, 8^th Edition.

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2nd Student Post:

Daniel Bruce

Creativity Process – Zuckerberg

COLLAPSE

As one of the core founders of Facebook Mark Zuckerberg was critical in the development of the platform. Even today, Mark Zuckerberg input is crucial to the success and growth of the company that his pared down CEO role is just to create new ideas.In Zuckerberg’s development of the Facebook platform and even today with his new offerings he uses all of the five creative processes that DuBrin (2015) lists chapter 11 of the text, opportunity or problem recognition, immersion, incubation, insight, and verification and application. The most prominent part of the creative process for Mark Zuckerberg is verification and application. Initially, Mark Zuckerberg’s creative process began with him trying to fix the problem of connect information, people and ideas around the world. The verification and application step of the process still remains today.I say that verification and application is the most important creative process step for Zuckerberg and still remains today because he is not finished with his mission of reaching his goal of connecting the world. Through the creative process of bring Facebook to the masses, Mark Zuckerberg was offered millions and then billions from various companies like MTV, Microsoft and Yahoo for Facebook, all of which he turned down. For example, when Yahoo offered him $1billion dollars and a 25% stake when the company was two years old Mark turned them down. When Peter Thiel, the CEO of Yahoo, stated to Mark that $1billion dollars is a lot of money and that there was so much he could do with it Mark responded, “I don’t know what I could do with the money. I’d just start another social networking site. I kind of like the one I already have (Leonard, 2013).For Mark, Facebook is not about the financial reward. He is driven by the need to fulfill his initial problem in his creative process, which was connecting people, information and ideas around the globe.

References:

Leonard, Heather. (2013, March 13). The day Facebook turned down $1Billion. Retrieved from (http://www.businessinsider.com/the-day-facebook-turned-down-1-billion-2013-3

DuBrin, Andrew. (2015, January 1) Leadership: Research findings, practice and skill. Cenage. 8th edition. Chapter 11, section 11-1.

As discussed earlier I need a short response to both student postings, it doesn’t have to be more than 200 words for each response.

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Thinking about the five steps in the creative process, identify how your chosen leader exemplified