Why should resources be a concern in a global strategy
Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.”
You confirm Mike’s concern, “That’s an excellent point,” you say. “Now you’ve just given yourself and our team more work for the presentation. I’m sure that will come up. One of the board members used to run a textile plant in China.”
Mike nods his head in agreement. “I imagine textiles will not be the only resource concern,” he says.
Consider the following in your response:
Why should resources be a concern in a global strategy?
What resources may be a concern in the country you selected?
How will this impact the decision to move to the country that you selected?
How will this impact your competitive strategy in your global market?
…………………Answer preview…………………………….
Global strategies are a key component for the growth of any organization and in an instance where it becomes an option, resource is one of the major issues that have to be addressed to ensure the success of the global strategy. Depending on the country that an organization intends to expand into there are several resource issues that need to be addressed. For this analysis the company intends to implement its global strategy and expand into China. China is a big country with great resources in terms of technology……………………..
APA
640 words
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