Competitive Advantage

Competitive Advantage

Part 1

Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:

Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.

Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.

Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?

Part 2: Based on the first initial of your last name:

First initial M-Z: provide an argument ‘FOR’ the success of the fast-food franchise’s competitors. Submit your position by posting in the Unit 2 Debate forum, under the ‘FOR’ topic.

First initial A-L: provide an argument ‘AGAINST’ the ability of the competition to overtake fast-food franchise. Submit your position by posting in the Unit 2 Debate forum, under the ‘AGAINST’ topic.

My last name starts with a H

 

……………………Answer preview…………………………..

The major competitors on the fast food industry include Chipotle Mexican G.rill and Pan-era Bread.Other major competitors in the fast-food industry are Starbucks and Dunkin’ Donuts, which was the only was the only fast food chain to improve customer satisfaction in 2015. Dunkin’ Donuts performed better than Starbucks by scoring 74 points,while Starbucks scored 74 points……………………………….

APA

746 words