Mobile marketing
Your customers are mobile, and you want the cafe to be mobile too. You have decided to create an innovative system for mobile coupons, allowing cafe customers to capitalize on instant redemption coupons. As customers walk past the cafe (or within a 25 foot radius of the cafe) a coupon for a dollar off a latte or a 15 percent discount on an order will be pushed to their mobile device. As you prepare to deploy this new mobile marketing campaign you want to understand all of the benefits and risks for the following: (about 300 words)
1. Why are m-coupons better than traditional paper coupons?
2. What are the risks involved with mobile marketing and m-coupons?
3. What are the privacy issues involved with mobile marketing and m-coupons?
4. How can the cafe benefit from collecting and tracking response rates of m-coupons by customers?
5. How can the cafe benefit from tracking if an m-coupon is forwarded to another cell phone?
………………….Answer preview……………………
M-coupons are easy to identify the exact position in which the customer accessed the coupon. Therefore the evaluation of whether the customer was indeed walking past the café or within a 25-foot radius is possible. The coupons also record the time of redeeming the coupon helping in the calculation of marketing costs effectively……………….