MKT 100: Principles of Marketing Pricing
Identify one (1) product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective.
If you want to increase sales, how would you alter the current pricing strategy and why do you think that these changes would work?
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Proper pricing can either break or advance business (Lovering, 2017). Samsung is one of the biggest television manufacturing companies in the world. However, it faces competition from other companies, with the biggest competitor being LG. In order to secure the highest sales in the market, Samsung uses the competitive pricing strategy…..
APA
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