MKT 100: Principles of Marketing Brand Personalities
As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their associations and personalities. In your post, identify some of the partnerships and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.
1.What are they?
2.How do they differ?
3.Are there any similarities?
………………Answer Preview……………….
The reason behind creating a brand personality is that people don’t just purchase products. They buy things that are better versions of themselves. A brand personality speaks to their aspirations and desires. For example, people who love Apple products buy into its personality: trendy. Many brands partner with others for the sole reason of benefitting the company. It is through a partnership that brands……
APA
287 words
