Marketing campaigns
Marketing campaigns: Pages: 10 slides
Critical Thinking Final Presentation Select and complete one of the following options:Option 1: Education, Option 2: Marketing, Option 3: City Council
This benchmark assessment is a means for you to apply all you have learned in this course. It is recommended that you work on this a little each week to ensure adequate time is spent on building this presentation. To provide context, a variety of scenarios are provided for you to choose from. Regardless of the scenario, the presentation should include the same criteria.
Option 1: Education
Imagine you are an elementary school teacher wanting to add critical thinking to the curriculum at your school. You are preparing a presentation to deliver to the school board for your district. You want to convince them to change the way they teach thinking and to specifically address the explicit teaching of critical thinking in the elementary school setting.
Research this topic online and in the University Library.
Locate at least three articles on this topic, in addition to the Elder article.
Create a 10- to 12-slide Microsoft® PowerPoint® presentation that includes the following:
• Is this topic a problem or an issue? How would you express it?
• What methods could you use to produce ideas to resolve this problem or issue?
• What habits and perceptual blocks that hinder your thinking did you have to overcome with this topic?
• How did you detect bias in your research?
• What types of questions should you ask to think about this topic critically?
• How did you evaluate arguments in your research?
• What assumptions or errors in reasoning did you encounter?
• Which techniques should you use to present your ideas and to persuade your audience effectively?
• Which approaches should you use to communicate your ideas effectively, both written and in speech?
• Propose several solutions to this topic by using the methods described in the text.
Note. This presentation is not about your opinion on the topic, but your thinking and research on the topic.
Cite and reference any sourced material consistent with Associate Level Writing Style Handbook guidelines.
Option 2: Marketing
Imagine you work for a marketing firm and you notice a lack of critical thinking in the planning and developing of new sales and marketing campaigns. You are preparing a presentation for the executive marketing board to address your concerns. You want to convince them to create a critical thinking training for all sales and marketing associates and create a process for incorporating critical thinking into new campaigns.
Research this topic online and in the University Library.
Locate at least three articles on this topic, in addition to the Elder article.
Create a 10- to 12-slide Microsoft® PowerPoint® presentation that includes the following:
• Is this topic a problem or an issue? How would you express it?
• What methods could you use to produce ideas to resolve this problem or issue?
• What habits and perceptual blocks that hinder your thinking did you have to overcome with this topic?
• How did you detect bias in your research?
• What types of questions should you ask to think about this topic critically?
• How did you evaluate arguments in your research?
• What assumptions or errors in reasoning did you encounter?
• Which techniques should you use to present your ideas and to persuade your audience effectively?
• Which approaches should you use to communicate your ideas effectively, both written and in speech?
• Propose several solutions to this topic by using the methods described in the text.
Note. This presentation is not about your opinion on the topic, but your thinking and research on the topic.
Cite and reference any sourced material consistent with Associate Level Writing Style Handbook guidelines.
Option 3: City Council
Imagine you work in the city planning department. You are working on a committee to plan new subdivisions and notice a lack of critical thinking being used in the planning and development department. You are preparing a presentation for the city council to create a critical thinking training for all members of your department. You want to convince the city council to incorporate critical thinking into planning and development processes.
Research this topic online and in the University Library.
Locate at least three articles on this topic, in addition to the Elder article.
Create a 10- to 12-slide Microsoft® PowerPoint® presentation that includes the following:
• Is this topic a problem or an issue? How would you express it?
• What methods could you use to produce ideas to resolve this problem or issue?
• What habits and perceptual blocks that hinder your thinking did you have to overcome with this topic?
• How did you detect bias in your research?
• What types of questions should you ask to think about this topic critically?
• How did you evaluate arguments in your research?
• What assumptions or errors in reasoning did you encounter?
• Which techniques should you use to present your ideas and to persuade your audience effectively?
• Which approaches should you use to communicate your ideas effectively, both written and in speech?
• Propose several solutions to this topic by using the methods described in the text.
Note. This presentation is not about your opinion on the topic, but your thinking and research on the topic.
Cite and reference any sourced material consistent with Associate Level Writing Style Handbook guidelines.
…………………………Answer preview……………………
There is lack of critical thinking skills in the planning and developing of new sales and marketing campaigns. This is one of the problems that I have identified to have affected the performance of the marketing team in the long term. For this reason, there is a need to develop employees who are competitive in terms of decision making in order to improve their skills and performance. In addition, there is a need for the organization to introduce a critical thinking training for all sales and marketing associates………………………..
11 slides
