The Buying Process
The Buying Process: 4 pgs
Every product or service has a buying process, even digital products or services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of
3 Assignment 2: LASA #1 – The Buying Process
Every product or service has a buying process, even digital products or services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
First, research an online consumer product or service (such as an eBook from the Kindle store or a movie from the iTunes store). Ideally choose an online product or service with which you are familiar and have purchased in the past. Then, in a 3–4-page report, analyze its buying process from the marketer’s point of view using the five stages. Remember, the five stages are:
1. Problem recognition
2. Search and determination of alternatives
3. Evaluation of alternatives
5. Post-purchase evaluation
Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.
………………………Answer preview……………………..
When a people are purchasing products, they usually follow a predictable behavior in the process of buying. Sometimes the process of buying product may differ depending on where the product has been bought. Consequently, the process of buying the product usually determines the reason as to why a person prefers to buy a certain product over another brand. In addition, the mental and social processes also determine the choices made for specific products……………………..
APA
1207 words