Product advertising
APA
8 SLIDES
3 SOURCES
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
Due Saturday, July 6th
……………………Answer preview…………………….
Product advertising is the art of building and maintaining product awareness with potential buyers. A good advertising program educates potential customers on why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors. HERSHEY’S company used appropriate methods…………………
10 slides
