Strategy Mapping
Required Readings
Review:
MacKay, A., (2004) A practitioners guide to the balanced scorecard: A practitioners’ report based on: Shareholder and stakeholder approaches to strategic performance measurement using the balanced scorecard. Chartered Institute of Management Accountants. Retrieved from: http://www.cimaglobal.com/Documents/Thought_leadership_docs/tech_resrep_a_practitioners_guide_to_the_balanced_scorecard_2005.pdf
Review Chapters 1-6 and read section 7.2 of:
Murby, L., Gould, S., (2005). Effective Performance Management with the Balanced Scorecard: Technical Report. Chartered Institute of Management Accountants. Retrieved from: http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Read the following:
Armitage, H., Scholey, C., (2006). Using strategy maps to drive performance.Society of Mgt. Accountants of Canada. Retrieved from: http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.pdf
Also take a look at the following web page and download the Strategy Map in a word document. This is a real simple example that will assist you in your strategy mapping discussions
National Institute of Standards & Technology [NIST]., (2012). Baldrige Program Strategy Map. Retrieved from: http://www.nist.gov/baldrige/about/strategy_map.cfm
Assignment:
Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in the Armitage and Scholey (2009) document in your readings to serve as an example for integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby& Gold document (see background readings) if you’d prefer.
Armitage, H., Scholey, C., (2006). Using strategy maps to drive performance.Society of Mgt. Accountants of Canada. Retrieved from: http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.pdf
Your essay should be 4 to 5 pages long and include the following:
Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.
Analysis: In this section you will present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches.
conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka, your professor) as to your position.
…………………..Answer preview………………………
A strategy map is a diagram that is used by an organization or management team to document its primary goals or objectives. It is associated with the second generation of balanced scorecard. The balanced scorecard is a strategy performance management tool. It can be used to keep track of the execution of activities by staff members………………………..
APA
1123 words
