International Marketing

Review 3 international marketing blunders that have occurred in the last 25 years and talk about how these blunders could have been avoided. Analyze the cultural misunderstandings that led to these marketing mistakes?

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The world is rapidly shrinking, thanks to faster communication, financial flows and transportation. Products originating from one country are easily finding their way to other countries and this has resulted in various successes as well as failures. Marketing blunders allow

Marketing blunders occur when items that have been successful marketed in one country are introduced to another country where they face a hostile reception mainly because of the cultural practices and believes of the other county. Take…

APA

391 words