Sutter Homes Wine
Chapter 6:
Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or behavioral descriptors. Identify the key benefits the product(s) deliver(s) to the target market and the features that deliver these benefits. Prepare a market-attractiveness/competitive-position matrix for the segment
Chapter 7
Write a positioning statement and a value proposition for the product(s) to be marketed. Construct one or more perceptual maps or a vale curve to clarify its positioning versus competitors.
Any statistic or number used in the paper must have a reference
This section needs to be a minimum of 3 pages (each 300 words). Ensure good grammar and quality. There should be good flow of work in the paper and ensure to use subtitles (check correct apa formatting of titles). Use correct apa formatting and provide the references for the work.
Use the same product used in part 1 and 2 of the plan
……………………………Answer preview………………………….
Target Market Characteristics
Sutter Home canned wine will target consumers also known as millennials or the Y generation. This target group is between 18 and 35, and most of them want to be associated with cool and hip products…………………………………….
APA
938 words
