Marketing plan
Complete the Marketing Plan Exercises at the end of each assigned chapter. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
Chapter 1: Outline: New Product Marketing Plan
Chapter 2: Organizational mission statement
Chapter 3: Identify which type of business unit strategy to be used by your organization.
Marketing Plan Exercises attached for chapter one
The Outline (1-8) is Ch 1 Marketing Exercise (Needed section is section labeled from 1-8 that is from number one (executive summary) to number 8 (contingency plan))
The required page count is 6 pages each 300 words
You can select your own product (this will be used in assignments to come).
This is a required reference
Walker Jr., O. C., & Mullins, J. W. (2011).Marketing strategy: A decision-focused approach(7thed.). Boston, MA: McGraw-Hill Irwin.
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For those of us who crave for wine and yet get discouraged by the fact that most of them come in large bottles that are delicate and dull to drink from; canned wine is the optimum solution. Canned wine is convenient and portable for enjoyment from any social joint……………………………….
APA
1928 words
