Analyze 3 of the 5 the following diverse media.
Analyze 3 of the 5 the following diverse media. Give a brief description of the work, state the intended audience and purpose, and evaluate the effectiveness of the ad / article / blog / poster, etc. This assignment is designed to develop and assess your ability to be an aware and critical consumer of different forms of media.
Gotta Share
The Science of Yoga
Nokia Lumia 920
Travel Alberta
Poster
Word length for this assignment 1000-1250*
Examples Below:
Example Analysis (Follow this format)
Below are a couple of examples of the kind of analysis you will be expected to provide in the Purpose and Audience assignment that follows.
World War 1 Poster
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World War 1 Poster
How would you interpret the meaning of this poster? What can you gather about the context and reality of the time in which it was produced? Who is the intended audience? What is the purpose? Do you consider it to be a successful piece of media?
Think about it, then compare your analysis with mine below.
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Description
This poster posed a warning to people during World War 1 to be careful of spies. “Loose lips” is talking or letting slip tactical information that might unintentionally find its way into enemy ears.
Intended Audience
The intended audience for this poster is primarily those with access to privileged information – soldiers and naval officers. It was also likely aimed at the general population – soldiers wives, and anyone who might be privy to the confidence of sensitive information.
Intended Purpose
This poster is warning people not to talk! Its intent is to drive home the point that a careless conversation could have very real and serious consequences. Basically the message is “Don’t trust anyone, and keep your mouth shut.”
Effectiveness
Though the poster is quite simple, it is powerful and punchy, making it very effective. The use of rhyme makes for a catchy slogan, while the imagery is clear and dramatic. It would give people pause to think about the ramifications of seemingly innocent chatter.
Orange Ad
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Description
This television/YouTube commercial features the various connections with people the narrator has had in his past (and future.) The concept is “I am who I am because of everyone.” I had to do a little research to find out what kind of company Orange is. As it turned out, it’s a mobile phone company in the UK.
Intended Audience
Knowing that it is a mobile company ad, the intended audience is clearly anyone who uses a mobile (which these days is virtually everyone!) However, the philosophical nature of the ad, as well as the adult male voice and the host of adult faces used in the video, suggest that the specific demographic being targeted are those in their mid–twenties to late–thirties – professional adults who would appreciate the lofty depth and artistic quality of the concept.
Intended Purpose
As it is, after all, an advertisement, the obvious purpose is to widen the company’s customer base by selling more phones and phone plans. That said, there is a less obvious purpose operating below the surface, and that is the creation of brand identity. They are using the concept of connectedness to create a feeling for the company, instead of focusing on product details. If the concept catches someone’s interest, they will then search to find out more about the company.
Effectiveness
Though the audience likely lives in North America, and have never heard of Orange, they would still be attracted by the video. Even after watching the advertisement, the product “Orange” sells is unclear, but nonetheless the audience is left with the feeling that it is a cool and cutting edge company, simply because of the concept of the ad. This ad is successful, because it would prompt people to search to find out more about the product or service “Orange” is selling. If it had just been a commercial with product details, little interest would have been registered by the audience.
……………………………Answer preview……………………………..
Nokia Lumia 920 entails a Smartphone that was developed to run in the new Phone 8 operating system. Nokia Company was introduced on September 5, 2012. Some of special features found in the phone are 1.5 GHz dual-core Qualcomm Krait CPU and a 4.5″ IPS TFT LCD display…………………………….
APA
1042 words
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