One of the most difficult parts of doing marketing research is creating good questionnaires

One of the most difficult parts of doing marketing research is creating good questionnaires. Review the information on the questionnaire design attached below.

There are many free online survey software and questionnaire tools that are very easy to use. The most popular is Survey Monkey. Using this free tool, create a market research survey for Tony’s Pizza. Tony would like to serve his customers better. He would like to get a better idea of who his customers are, and what they like or do not like about Tony’s Pizzeria.

Keep the survey short, no more than ten questions. Then, develop your response by discussing your experience using these tools. Paste the link to your survey in your Discussion response.

Respond per your Syllabus guidelines.