Key performance indicators
Key performance indicators (KPIs) play an important role in web analytics. For this discussion, explain what KPI means in the context of digital marketing. Then, choose two different type of websites (e.g., media, retail, social media, search engine, lead generation) and discuss their major KPIs based on the goal of each website.
Finally, considering these two examples, discuss how different approaches to segmentation could provide insights into profitable website actions.
Requirements: clear
Answer preview to Key performance indicators
APA
300 WORDS
