Integrated Advertising
Prior to beginning work on this discussion forum, review Chapter 14 of your textbook, Integrated Advertising, Promotion, and Marketing Communications.
The communications programs of many firms do not meet ethical and legal requirements. They resort to deceptive and unfair marketing practices.
Please elaborate on the following prompts as you complete your discussion:
- Define puffery in advertising and find an example of an ad that has used puffery. Include a screenshot or a copy of the image of the ad in your post.
- State where in the ad you find the puffery.
- Explain when puffery is legal.
- Define substantiation and find an example of an ad that has used substantiation. Include a screenshot or a copy of the image of the ad in your post.
- Explain how a company knows that a substantiation is passed.
- Review Figure 14.6: Ethical Concerns Regarding Advertising on page 373 and Figure 14.7: Ethical Issues in Marketing on page 375.
- Select one concern from the list of ethical concerns in advertising (Figure 14.6 on page 373) or ethical concerns in marketing tactics (Figure 14.7 on page 375), and review its related material in the text.
- Find an ad that portrays the ethical concern you selected (either an ethical concern in advertising or an ethical concern in marketing tactics) and explain why you believe it is an ethical concern. Include a screenshot or a copy of the image of the ad in your post. Explain your opinion.
Requirements: clear
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