Social Media Marketing Strategies
Prior to beginning work on this discussion forum,
- Review Chapters 9 and 10 of your textbook, Integrated Advertising, Promotion, and Marketing Communications.
- Review infographic, Social Media Marketing Strategies. (posted)
Please elaborate on the following prompts as you complete your discussion:
- Review Figure 9.6 on page 244, which identifies strategies brands can use with social media.
- Describe each of the strategies in your own words.
- Select TWO strategies and find an example of each strategy in social media.
- Provide a screenshot or a copy of the image of each example and explain your reasoning for such selection and also the effectiveness of that strategy.
- Note: Do not use the examples described in the textbook. Also, use different social media sites for each of the examples (e.g. one example of one social media strategy from Instagram and another example of another social media strategy from YouTube).
- For the brand that you selected in Week 1 assignment, locate one example of alternative marketing and one example of the brand using alternative media venues to advertise. Provide a screenshot or a copy of the image of both examples in your post and, for each example, address the following:
- Describe the elements that made these ad examples effective.
- Explain how and why these ad examples help with brand awareness creation, consumer behavior shift, or sales.
Answer preview to Social Media Marketing Strategies
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