Advertisement for a global product
This assignment is the first step for your Final Paper in this course. Select one advertisement for a global product (i.e., a product that is marketed in more than one country). For example you can chose a print ad for Pepsi in the United States, or a billboard ad for Volkswagen in England (make sure that your brand has global presence since, for your final paper, you are going to pick an ad for that brand from the same medium in another country (in case of our examples above, it could be a print ad for Pepsi in Japan, and a billboard ad for Volkswagen in India or the US or Brazil). As long as you meet this requirement, you can pick any brand. It is highly encouraged to consult with your instructor when you pick a brand.
In your paper
- Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). (Refer back to your readings in Week 2.)
- Explain which types of segmentation strategy are used in the advertisements and why.
- Evaluate how effectively the advertisement utilized creative strategy as discussed in the “Writing the Creative Strategy” section in Chapter 8 of your text. Discuss all 7 elements.
Note: The advertisement you use for this assignment can be from any medium (e.g., social media, TV, print, radio, etc.) of your choice. However, you will be required to use the same medium for your Final Paper in Week 5.
The Evaluating Advertisements paper
- Must be three to five double-spaced pages (approximately 900 to 1,500 words) in length (not including title and references pages) and formatted according to APA styles as outlined in the Writing Center’s resource.
- Must include a separate title page with the following:
- Title of paper in bold font
- Space should appear between the title and the rest of the information on the title page.
- Student’s name
- Name of institution (The University of Arizona Global Campus)
- Course name and number
- Instructor’s name
- Due Date
- Title of paper in bold font
- Must use at least two scholarly sources in addition to the course text.
- Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your paper guide.
- Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center.
Order Material(s)
Completed File(s)
Answer preview to Advertisement for a global product
APA
1410 words
