Orabrush Case Study
Why were both Jeff and the former BYU student unable to create a profitable AdWords campaign to sell the Orabrush?
Once Jeff had optimized the orabrush.com site and the YouTube video messaging, what was orabrush.com’s average value per visitor (to the YouTube video, not the homepage)?
If you were Jeff, and you decided to run Facebook ads for Orabrush, would you send them to orabrush.com or to the YouTube video?
If online advertising and sales were profitable, why did Jeff still want traditional retail distribution for the Orabrush?
Read through the OraBrush Case study: OraBrush Link
http://vizedhtmlcontent.next.ecollege.com/CurrentCourse/orabrush case study.pdf
OraBush Youtube Video:
https://www.youtube.com/watch?v=jVG3AnvQ8LY
In a four page (minimum) paper response (double spaced, 12 point font, APA format), answer the questions:
Preview YouTube video Bad Breath Test – How To Tell When Your Breath Stinks [Orabrush]
Dr. Bob invented the tongue cleaner that wasn’t famous in the market since the sales were very low and he tried all the means possible before he met Jeffrey Harmon, a Brigham Young University’s graduate school student. In his attempts to market the Orabrush, he even went to retailers such as Wal-Mart and CVS so that they could sell the product for him and have a share of the profit but they were unable to make the product relevant enough in the market……………