How to create a street food concept
For this assignment, you will create your food truck idea; below are things to think about that may help with this assignment. Please put your concept in a PowerPoint presentation of 6- 8 slides
**APA format for your source of information*
- How to create a street food concept: Possible 25pts
The rapid growth of the street food industry in the last five to 10 years is only set to continue in the aftermath of the pandemic. We live in a world where takeaway food is often considered as substantial an experience as dining in. Street food concepts regularly surpass restaurants in terms of creativity, convenience, and affordability.
Creating a new street food concept can be fun, challenging, and rewarding. Below are the basic building blocks for planning your new Street Food concept.
- Old or new? Possible 25 pts
To have a thriving street food business, you must first have a winning concept. Most street food businesses start with an idea, whether it\\\’s a noticeable gap in the market, an unusual cuisine, or simply food you are passionate about making at home.
Many consultants will tell you that your idea needs to be unique and never seen before to succeed, but building a new street food business around an already famous cuisine is possible. As long as the concept is fresh, exciting, and exceptionally executed, it can still succeed.
- Do your research. Possible 25 pts
When finalizing your street food, doing as much market research as possible is essential. Knowing your competition is vital to ensuring you are confident in your idea; if you look at other street food concepts and feel tempted to copy what they\\\’re doing, your opinions will be stronger and require further development.
Start by researching food markets and a list of their existing vendors. Take note of the following:
- Cuisine
- Price point
- Food presentation – in a bowl, in a cone, handheld, etc
- How they operate – from a truck, trailer, cart, gazebo, etc
- Location – is it fixed or constantly changing?
- Demand – is the vendor being booked often? Are people talking about it online?
Top tip: The best way to conduct your research is to try as many street food concepts as possible. Talk to existing vendors about how they started their businesses and the challenges they faced, and get as much first-hand advice as possible. Please keep it simple.
Once you have a fully developed concept, the next step is finalizing your menu. A robust menu is undoubtedly essential to starting any street food business. History repeatedly shows that great food draws people in and keeps them returning.
A street food menu should be small, concise, and well-developed. Depending on your concept, most vendors should offer three to four core items with room for a few sides, add-ons, and drinks. Unless you plan to provide good value bundles—for example, a burger and fries for a set amount—your items should be substantial enough to be enjoyed on their own. Customers want to feel free to spend more money to add sides or toppings to avoid feeling hungry.
- The right menu Possible 25 pts
Street food is popular because it is interesting, exciting, and usually unavailable from a high-street restaurant. Therefore, your menu should be compelling but straightforward enough to remind you that you will need more time to grab someone\\\’s attention as they wander around a street food market. Therefore, they need to be able to absorb your menu quickly and efficiently so they can decide where to order from.
? A wrap with your choice of filling, your choice of topping, and your choice of sauce
? Marinated and roasted pork loin in a homemade wrap, served with romaine lettuce, heirloom tomatoes, English cucumber, and your choice of sweet chili or garlic sauce
? chicken, pork, beef fish/seafood or vegan wrap | Lettuce, tomato, cucumber | Chilli or garlic sauce
Street food businesses have limited space to display menus, so you need to find the right balance between too general and too descriptive. Writing a street food menu is not a one-off exercise – review and revise your menu until you are pleased. You can also ask other people to look at your menu as if they were customers and find out what they like, don\\\’t understand, or would change.
Top tip: If people love your street food product enough to share it on social media or tell their friends about it, they will use your language to describe it. Think carefully about how you name your items to make sure they\\\’re memorable and easy for one person to relate to another.
- The extras: Possible 25 pts
Once your street food idea is developed and the menu is completed, the next step is to launch your concept. You need specific licenses in place before you can start trading as a street food vendor. Many resources, like this one from Alliance Online, provide information on starting a fully-fledged street food business. Please also familiarize yourself with NCASS, The Nationwide Caterers Association.
- The marketing and Location: Possible 25 pts
- As we all know, innovative marketing is a vital and valuable tool. It helps your business become consistent and successful by getting the correct information about your street food business in the community. Also, think about your location. Ideally, please keep it in the greater Tampa Bay, St. Pete, and Clearwater areas, but it is okay to branch out into other areas of Florida.
- Please be creative, have fun, and think boldly about the future. For example, does technology/robotics come into play in your street food plan and Eco-friendly disposable products? Is your concept an electric vehicle (EV)? Push the envelope with your idea.
- Also, to help with your street food concept, you may want to observe and make notes from your ethnic street food experience; this might be valuable investigative information.
Requirements: 6 slides.
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