Choose service that you will focus on for this campaign
- Select a Brand or Service Client:
- Choose an existing brand or service that you will focus on for this campaign. It could be a well-known brand, a local business, or a new service.
- Ensure that the brand or service has enough publicly available information to support your desk research.
- Conduct Desk Research:
- Gather relevant data and insights about the chosen brand or service from credible sources such as industry reports, market analysis, competitor reviews, customer feedback, news articles, and social media activity.
- Write the Creative Brief: Using the insights from your research, draft a creative brief that will guide the direction of your campaign. Your brief should include the following key sections:
- Client Overview: Provide a brief summary of the brand or service, including its current market position, key products or services, and brand personality.
- Project Objective: Define the main objective of the campaign (e.g., increase brand awareness, launch a new product, boost sales).
- Target Audience: Describe the specific target audience for the campaign, including their demographics, behaviors, values, and motivations.
- Key Message: What is the central message or value proposition you want to communicate? This should align with the brand\\\’s mission and audience needs.
- Campaign Tone and Style: Describe the tone, voice, and style of the campaign (e.g., humorous, serious, inspirational).
- Competitive Landscape: Briefly summarize the key competitors and explain how your campaign will differentiate the brand.
- Desired Outcomes: What are the expected results of the campaign (e.g., increased traffic, higher engagement, stronger brand loyalty)?
- Call to Action: Define the action you want the audience to take after seeing the campaign (e.g., visit the website, make a purchase, subscribe to a service).
- Media Channels: Recommend the platforms or channels (e.g., social media, TV, digital, print) where the campaign will be most effective in reaching the target audience.
Requirements: 2 pages
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Answer preview to Choose service that you will focus on for this campaign
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