Ford Motor Company

Ford Motor Company

Prior working on this assignment please read chapters 5,7 and 8 (attached) and article https://www.forbes.com/councils/forbesagencycounci… and https://www.infoentrepreneurs.org/en/guides/write-…and webpage https://www.yourdictionary.com/articles/write-prob… then;

Using the Ford Motor Company as the topic, compile a basic marketing plan that defines an example problem statement that Ford might experience, the method you would use to gather information to solve the problem (i.e., qualitative observation and/or quantitative survey), and what you hope the results would tell you. The type of question you would like to resolve is up to you.

Include the following sections in your plan:

• Introduction
  • Summarize the purpose of your marketing plan and what you hope to achieve.
  • Define a research question.
  • Write a problem statement for a problem you would like to research.
    • For example, suppose that you seek to test whether consumers like a particular product Ford offers prior to it being released on the market. Draft a basic research question that would help you understand consumer product sentiment.
    • Refer to Writing a Problem statement, https://www.yourdictionary.com/articles/write-prob… for guidance on how to write a problem statement.
    • Methodology
      • Choose a method to gather data.
      • Describe the methodology would you use to gather information: quantitative or qualitative.
        • Would you use a survey or observation to gather data? How does that help researchers and stakeholders make decisions? Your goal is to solve a problem with this marketing plan.
      • Formulate three questions.
      • Provide an example of three survey questions or three behaviors to look for when determining customer satisfaction.
        • Consider the following when formulating your questions:
          • How might a company use this information to make decisions?
          • What questions will help them understand their consumer needs?
          • How might the strategy differ in global markets?
    • Conclusion
      • Summarize what you hope to discover from the responses to the questions you formulated.
        • You may want to integrate the information you gathered in the Week 2 Obtaining Research Information learning activity and add to it, same websites from week 2.
        •  
        • The Ford Marketing Plan,
          • Must be two to four double-spaced pages in length (not including title and references)
          • Must include a separate title page with the following:
            • Title of paper in bold font
              • Space should appear between the title and the rest of the information on the title page.
            • Student’s name
            • Name of institution (The University of Arizona Global Campus)
            • Course name and number
            • Instructor’s name
            • Due date

Answer preview to Ford Motor Company

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