CEO of Ford Motor Company
Prior to beginning work on this discussion forum, read Chapter 9 in your text (attached) and the https://www.reliableplant.com/Read/3802/market-res… ;
For this discussion post, assume you are a CEO of Ford Motor Company. You find out that auto sales are declining, and you have a hunch it could be because of pricing when compared to the competitors. Your executive team has come forward with many different perspectives and beliefs, but you are still unsure of which strategic route to take. You need to determine whether pricing or other issues are the root problem. In an initial post of a minimum of 200 words, discuss the following: How might defining a research question and conducting a study lead to a more accurate strategic plan?
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Answer preview to CEO of Ford Motor Company
APA
210 WORDS
