BOEING
Individual Project: Company: BOEING
MODULE 2: Assignment 1: Individual Project Preparation
Introduction
Please start working on your strategic analysis project on the company that you have selected – BOEING. It is important to begin your work early and stay on track throughout the rest of the course. Please follow the format outlined in the syllabus.
Instructions
Research the company you have selected and compile the following information:
- Introduction – General information about the company including its history
- Strategy formulation
- Current mission, objective, and strategies (that you will identify from your research
Directions
- Please type your paper in Microsoft Word format. Formatting: Times New Roman, 12 pt, 1 inch margins, double space, and 50 pages maximum.
MODULE 3: Assignment 1: Individual Assignment Preparation
Introduction
Continue to research the company you selected for your individual project. Refer to the project information and guidelines as you work.
Instructions
Conduct research and compile information for the Industry Analysis section of your individual project.
Industry Analysis (of the industry which your company represents, for example, if you are analyzing Ford Motors, the industry analysis will focus on the auto industry)
- General Outlook (of the industry, not your company or other individual companies in the industry)
- International Outlook (of the industry, not your company or other individual companies in the industry)
- Try to include information about competitors and market share for both domestic and international markets
For this milestone assignment, please retain the previous part of the paper in the draft. You will update only ONE draft, continuously making changes until you submit the final product.
Directions
- Please type your project in Microsoft Word. Formatting: Times New Roman, 12 pt, 1 inch margins, double space, and 50 pages maximum.
MODULE 4: Assignment 1: Individual Project Preparation
Introduction
You selected a company for your individual strategic analysis project and have been working on your project report. This week, you will conduct research and compile information about the company.
Instructions
Complete the external and internal audits of the company you have selected.
- External Audit (forces that affect your industry, not your individual company)
- Economic Forces (e.g., inflation, interest rates, unemployment, etc.)
- Competitive Forces
- Political/Legal/Regulatory Environment
- Technological Forces
- Socio-cultural Forces
- Summary of Opportunities and Threats (in this section you will discuss the external forces that affect your industry and then at the end in summary come up with a list of at least 5 opportunities and 5 threats that affect all companies in your industry)
- External Factor Evaluation (EFE) matrix (Include the interpretation of the score)
- Internal Audit (internal strengths and weaknesses of your own company)
- Management & Personnel
- Organizational Structure
- Organizational Culture
- Marketing
- Operations
- Technology and R&D
- Innovations
- Accounting and Finance (Include the calculation of each ratio and discussion of the financial ratio analysis)
- Summary of Strengths and Weaknesses (in this section you will discuss the internal forces that affect your company and then at the end in summary come up with a list of at least 5 strengths and 5 weaknesses that affect your company)
- Internal Factor Evaluation (IFE) matrix (Include the interpretation of the score)
Directions
- Please type your paper in Microsoft Word format. Formatting: Times New Roman, 12 pt, 1 inch margins, double space, and 50 pages maximum.
MODULE 7: Assignment 1: Individual Strategic Analysis Project
Introduction
Apply the knowledge gained from this course and other management courses to produce a high-quality report.
Instructions
Complete the remaining sections of the and submit the report. You were provided with the complete project description and pointers and an Example Individual Strategic Analysis Project which you can download again if necessary.
Directions
- Please type your paper in Microsoft Word format. Formatting: Times New Roman, 12 pt, 1 inch margins, double space, and 50 pages maximum.
- Create your presentation in Microsoft PowerPoint.
- Submit the presentation via email by day 5 of Week 7. Please record audio using Microsoft PowerPoint voice over function and send the file as an attachment via email.
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