Starbucks’s emerging markets’ strategies and investments

Do the assignment based on Starbucks Case study, from the PDF that I have sent you.

The Amazon Case was the focus of class session three (3), but since then, we have learned several frameworks for analyzing why a company may succeed or fail in emerging markets. Therefore, when analyzing the Starbucks Case that is attached below

consider the following questions:

Why did Starbucks follow a different business model and strategy in India compared to its experience in China? Consider entry mode and timing.
What led to the differing approaches, and which, if any, of Starbucks’s emerging markets’ strategies and investments would succeed?
Should Starbucks enter other emerging markets immediately? If so, why and where? If not, where should its focus be?

You\’ll need to set the stage by explaining why Starbucks entered India, China, and other Asia-Pacific markets, and analyze their decisions about globalization. Next, explain whether Starbucks’s strategy was successful and discuss the takeaways about brand management that should be applied as they try to grow the brand.

Finally, you may want to review a class session about Amazon but do not simply rehash what was covered in class, reframe those insights in light of the concepts we’ve learned in the last several weeks of the course.

Use the Amazon case that is attached below for an analogy if needed, but the whole assignment is about the Starbucks case.

In upper-level classes, please focus on the LOs because they are the core components of the course. Building your paper around the LOs is much better than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight specific concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good use of the LO should be in the main text.

800–1000 words APA7 STYLE

ADD THESE AS FOOTNOTES THROUGHOUT THE ASSIGNMENT :

#whyGlobal: Explain and evaluate the motivations for why a business exists in the global marketplace.
#howGlobal: Analyze the utility, costs, and implementation of global value chains.
#intCompetitiveness: Analyze the factors influencing a firm’s international competitiveness.
#ProfessionalWorkProduct: Follows the established guidelines for the task and academic conventions in writing and presentations.

Requirements: 800-1000 words | .doc file