maturity phase
why might a company hold back on releasing planned product innovations until the currently available product has reached the end of its maturity phase? Also, what are the obvious risks associated with such a strategy, and how can they be minimized? Please provide reference page.
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A company can hold back on products it is planning to launch because of various factors. To start with, the company can not release the new item to avoid being copied by other competing companies…………………………
APA
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