The ethical, moral, and political implications of using disgust in public health campaigns.
AFTER READING:
Lupton, D. (2015) The pedagogy of disgust: the ethical, moral, and political implications of using disgust in public health campaigns. Critical Public Health, 25(1): 4-14.
Controversy has swirled over the past three decades about the ethics of fear-based public health campaigns. The evidence has increasingly suggested that fear-based campaigns work and emotionally-charged public health messages have, as a consequence, become more commonplace.
This week’s Maintenance Phase episode tackles the history of the so-called Obesity EpidemicThe HIV/AIDS epidemic provided a context in which advocacy groups were almost uniformly hostile to any use of fear, arguing that it was inherently stigmatizing and always backfired. Although this argument was often accepted within public health circles, surprisingly, some bioethicists felt that fear could actually increase autonomy because such campaigns may help populations understand health risk \”in their guts.\”
- Find a link to a PSA that is fear-based and post it to this board.
- Then, discuss your views on fear-based public health campaigns in general.
- Are they ethical?
- What are the limits of such campaigns—how far can they go?
- Do you believe that they are stigmatizing?
Answer preview to The ethical, moral, and political implications of using disgust in public health campaigns.
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