Select a prominent business you are interested in and would like to research.
Assignment Content
Select a prominent business you are interested in and would like to research.
Important: The business you select will be the focus business you will use throughout the weekly assignments in this course.
Imagine you are a brand or product manager for a prominent business. You and your marketing staff have been tasked with selecting a target market to market your product or service. You must direct your staff to effectively determine the brand’s positioning.
Develop a summary for your selected business that includes the following:
The business name and description
An assessment of the brand’s positioning
Proposed marketing staff positions and duties
An assessment of different segments that might exist in the company’s target market
Details of customers and potential customers who represent the company’s market segment and how you plan to analyze their behavior
A SWOT analysis on your focus business and its competition
The company that I would like the assignment to be on is Nike.
Paper Format: APA
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