Pop culture merchandise is a multi-billion-dollar industry comprising a wide range of products like action figures
Industry External Analysis
Introduction
Pop culture merchandise is a multi-billion-dollar industry comprising a wide range of products like action figures, t-shirts, posters, and other collectibles based on popular characters from video games, comics, television shows, and movies. The sector has witnessed a noteworthy increase in the past few years because of the popularity of comic book conventions, streaming services, and the general acceptance of pop culture. Hot Topic is among the major players in the pop culture merchandise industry. The firm was established in 1988 and became a popular destination for alternative fashion and pop culture fans. The organization began as a small store selling clothing and accessories inspired by music. It has expanded to include numerous product offerings based on franchises such as Star Wars, Harry Potter, and Marvel. This paper focuses on evaluating the external environment of Hot Topic.
Requirements: 1 PPT
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