Social media campaigns often provide tools for an audience to use to help spread the campaign.
Action Toolkit Assignment
Social media campaigns often provide “tools” for an audience to use to help spread the campaign.
Your task in this assignment is to provide instructions that your audience can use to spread your campaign even further.
To prepare to create a set of action tools, find several examples of action tools for various social media campaigns on the Web, and do a genre analysis of them.
The end of this email has action toolkits with links to a few examples.
The following questions will help you conduct your genre analysis.
Remember: your final product will be a set of instructions addressed toward your audience, and not an essay with answers to the questions.
The questions are meant to help you decide how you want to create your own document and what content you want to include.
The questions or your answers to them should not appear in any documents you create.
1.What kinds of action tools do social media campaigns seem to include?
2. What kinds of instructions does an action toolkit generally include? What are those instructions like, and how might they be similar to or different from other kinds of instructions?
3.How are action tools typically organized in comparison to other types of writing?
4.Through what forms of media are action tools typically conveyed?
5.What does a typical action toolkit look like? What form does/do the document/s take?
6.What are typical visual designs in an action toolkit like?
7. Given the list of typical tools you found for question #1, what kinds of tools do you think will work best for your own campaign?
8. What strategies will you use to make your document attractive, accessible, and easy to use?
After you have answers to the questions above (and any related questions you can think of),
create an action toolkit for your social media campaign.
Your action toolkit should primarily be a set of instructions that helps other individuals or organizations promote your campaign
(depending on the needs of your campaign
* Action Toolkit Resources Social Media Campaigns use various tools to get people to take some action or help spread the word regarding the campaign. Some examples of action tools are below. Walk Like MADD http://www.walklikemadd.org/ It Can Wait- Pledge http://www.itcanwait.com/pledge It’s on Us- Pledge http://itsonus.org/#pledge ALS Association- Ice Bucket Challenge http://www.alsa.org/fight-als/ice-bucket-challenge.html Charity Water- Twestival http://archive.charitywater.org/twestival/ 15Now.org http://15now.org/get-involved/
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