Imagine you are the V.P. of marketing for an American MNC in China

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Imagine you are the V.P. of marketing for an American MNC in China

Analyze and evaluate the following scenario: Imagine you are the V.P. of marketing for an American MNC in China. What problems would you foresee in bridging the gap between the U.S. and Chinese cultures? 2 pages; 2-3 references.

 

 

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Culture is one major handle that a company would want to handle. This is because culture defines a work place and the work force and will lead to either the success or the failure of the company………………………..

 

APA

710 words

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